Colleen Wells Joins Veruna as Chief Strategy Officer

Former Sapiens exec will apply deep industry and insuretech experience to accelerate the company’s plans disruptive innovation

Boston, MA and Austin, TX – Veruna, developer of the insurance industry’s leading technology solution for independent agents, is pleased to announce that Colleen Wells has joined the company as Chief Strategy Officer.

Wells will apply her extensive industry and technology expertise to advance Veruna’s efforts to bring transformative change to insurance by inspiring and empowering independent agents. Her focus will encompass the company’s platform and solutions, which equip users with next-generation capabilities to manage and grow their businesses, as well as potential partnerships with other insuretech pioneers working to modernize the industry.

“I was impressed by Veruna’s vision, which is uniquely ambitious and badly needed in an industry overdue for innovation and ripe for disruption,” Wells said. “By delivering a modern, SaaS technology platform that’s optimized for insurance and easy to integrate, customize, and scale, we can give independent agents game-changing capabilities and equip them to succeed like never before.”

“Their approach to technology is fundamentally different from the incremental improvements and piecemeal connections we’ve seen for so many years,” she added. “This is a new paradigm, where one comprehensive system can empower and unite users across the business, equip leaders with real-time business intelligence, and provide a seamless digital experience between agents and carriers—as well as valuable benefits for consumers.”

Prior to joining Veruna, Wells most recently served as Vice President of Global Product strategy for Sapiens, a leading global supplier of software solutions for the insurance industry. In a career focused on insuretech innovation, she has held leadership roles in diverse areas including customer success, digital and SaaS product management, project management, and solutions analysis for companies including Agencyport, Duck Creek, and BriteCore. Before transitioning to focus on technology, she also spent several years on the insurance carrier side as a solutions analyst, providing a valuable foundation of firsthand industry experience.

“In a diverse and impressive career, Colleen has proven time and again that strategic, customer-centric innovation can have a profound impact for insurance businesses, insuretech users, and consumers,” said Jennifer Carroll, CEO of Veruna. “We’re excited to have her join our leadership team and help us expand and accelerate our efforts to drive positive disruption and move the industry forward.”

Veruna’s innovative technology couples the exceptional customer relationship management (CRM) capabilities of Salesforce with functionality tailored specifically to the insurance industry, enabling exceptional mobility, flexibility, customization and ease of integration. Veruna is the industry’s only agency management system (AMS) designed by independent agents on an open platform architecture for the superior flexibility agents and brokers need to sell more and relate with customers better.

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About Veruna

Veruna, founded in 2015, inspires and empowers independent insurance agencies, carriers, insuretechs, brokers and MGAs to sell more insurance and retain valued customers. To serve your customers better, Veruna allows agencies and MGAs to build custom configurations to capture your unique value propositions and integrate with numerous solutions. Delivering highly innovative insurance technology, Veruna allows agents to focus on one thing – your customers. For more information, please visit